How it works
Your Bronora voucher shop is a separate page with its own web address, in the form bronora.com/shop/your-business. It carries your name, your voucher products and your terms. Customers pay through your own Stripe account, and the voucher is emailed with a PDF and a link to check the balance.
Your website does not process the sale. It only needs a link to the shop. That keeps the setup simple: there is no plug-in to install, no code to maintain and nothing to update when you change a voucher price. You change products in Bronora and the shop updates.
Bronora does not offer an embedded widget or a shop inside your own web page. Customers follow the link and buy on the Bronora shop page. This guide covers linking only, because that is what the product supports.
What you get in the workspace
The Marketing page in your Bronora workspace has the materials you need, ready to copy:
- Shop link. The address of your voucher shop, for your website, business profiles and anywhere else you list a link.
- Website button. A short piece of HTML that shows as a “Buy a gift voucher” link. Paste it into a page that accepts HTML, or give it to whoever manages your site.
- QR code. A high-resolution SVG for menus, receipts, windows and counter signs.
- Email and social text. A short announcement and a plain caption you can adapt.
The website, email and social versions of the link carry a small tag, so the Marketing page can show which channel each sale came from. Use the version meant for each place.
Wix
In the Wix editor, add a Button element to your page, change its text to “Buy a gift voucher” and set its link to a web address. Paste your shop link. To add a menu item, open the site menu settings and add a link to a web address. Use the normal Wix button rather than the ready-made HTML: Wix places custom HTML in a frame, and the Bronora shop is not designed to open inside one.
WordPress
In the block editor, add a Buttons block, type the button text and paste your shop link as the link. For the menu, go to your site's menu settings and add a custom link with the label “Gift vouchers”. Some themes manage menus in the Site Editor instead. If you use a page builder, its button element works the same way. The ready-made HTML button can go in a Custom HTML block.
Squarespace
Edit the page, add a Button block and set its link to your shop address. For the main menu, add a link item to your site navigation and paste the same address. Squarespace also has a Code block for the ready-made HTML button on plans that allow it.
Shopify
If you already sell products on Shopify, you can still keep vouchers in Bronora. Add a menu item under your store's navigation settings and link it to your shop address. On the home page, most themes let you add a section with a button and a link. Bronora vouchers are separate from Shopify gift cards, so tell staff which one a customer is holding.
Menus and settings move around as these platforms update. If a step does not match what you see, search your platform's help pages for “add a button link” or “add a menu link”.
Make the button easy to find
The most common mistake is hiding the link. A voucher page buried three clicks deep gets few visits. Use plain words that match what customers search for, such as “Gift vouchers” or “Buy a gift voucher”, rather than a clever name. Use the same wording in your menu, on your buttons and in your emails.
Decide whether the shop opens in the same tab or a new one. A new tab keeps your website open in the background. The same tab is simpler on a phone. Either is fine; pick one and use it everywhere.
Where to put the link
- Your main menu, labelled “Gift vouchers”.
- Your home page, near the top, as a button.
- Pages for rooms, menus, treatments or experiences.
- Your booking confirmation and newsletter emails.
- The link in your Instagram or Facebook bio.
- The website field on your business listings.
- A printed QR code at the till, on menus and in rooms.
Before Christmas, Mother's Day and Valentine's Day, move the button higher on the home page. The Christmas guide has a timeline for the busiest season. If employers buy from you, link to your shop from a staff gifts page and explain corporate orders, where a buyer pays once for up to 50 named recipients.
Test before you share it
Open your website on a phone and tap the button. Check that the shop opens in full, that the terms are clear and that the prices match your website. Complete the buying, delivery and redemption test that the Marketing page suggests before you share the link widely. The guide to selling gift vouchers online walks through the full setup, and the voucher terms checklist helps with the wording customers see.
What it costs
Adding the link is free. Bronora charges 3% of each completed voucher sale, with no monthly fee. Stripe processing is separate and paid by the business on top of the 3%. See the pricing page for a worked example. For business-specific ideas, see the pages for restaurants, hotels and salons.